Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Page numbers followed by f refer to figures.

A

About Us videos, 94

Account(s)

determining worth of your, 217

switching, 28, 29f

Account management, 191

Account stats, 32

Activity Status, 32

Activity tab, 26–27, 26f

Adobe Photoshop Express, 236

Advertising, 128, 179–188

and AIDA formula, 166–168

and audience, 184

with calls to action, 185

creating, 20, 92

display, 160–162

with images, 92

resources, 188, 237–238

retargeted, 171–172, 196

reuse of, 127

setting up ads, 182–183

success with, 180–182

traditional, 158–159

types ...

Get Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial