Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition

Mastering Basic Functionality

I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.

BRUCE LEE@brucelee on Instagram, run by his daughter Shannon

Now that we’ve looked at the business profile options, let’s look at general Instagram functionality. Some features are more complicated than others, but once you become familiar with them, you’ll be up and running in no time. Although Instagram started as a photo sharing app, it has evolved way beyond just photos.

Three Ways to Publish

Instagram has three effective ways to publish content. It’s important to have this mental framework so you ...