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International Business, 2nd Edition
book

International Business, 2nd Edition

by Sumati Varma
April 2015
Beginner
312 pages
12h 12m
English
Pearson Education India
Content preview from International Business, 2nd Edition

16

INTERNATIONAL OPERATIONS

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  • Understand the increasing importance of logistics and supply-chain management as crucial tools for competitiveness
  • Learn about material management and physical distribution
  • Learn about the complexities of international logistics
  • Explore the importance of transportation infrastructure
  • Understand the importance of inventory management for the success of the business firm
THE PHARMA SUPPLY CHAIN

Tasmania, an island of Australia’s southern coast, marks the beginning of a global supply chain that includes the world’s largest pharmaceutical companies and produces USD 12 billion a year of opiate painkillers. Tasmania’s gentle climate alongside perseverance ...

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Publisher Resources

ISBN: 9789332558366