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International Business, 2nd Edition
book

International Business, 2nd Edition

by Sumati Varma
April 2015
Beginner
312 pages
12h 12m
English
Pearson Education India
Content preview from International Business, 2nd Edition

18

GLOBAL E-COMMERCE

LEARNING OBJECTIVES

This chapter introduces different facets of the international business environment. After reading this chapter, you should be able to:

  • Outline the foundations of e-commerce
  • Confirm the principles underlying e-commerce
  • Determine the origins of the Internet
  • Outline the role of the Internet in business and commerce
THE INTERNET HALL OF FAME

The Internet Hall of Fame is a report on the world’s largest Internet companies across the globe. As per the study spanning 50 countries, the report is the latest input from the World Startup Report (WSR) and includes well-known names such as Google (USA) and the Alibaba Group (China) which have individual valuations in excess of the rest of the firms in the entire ...

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Publisher Resources

ISBN: 9789332558366