iOS Wow Factor: Apps and UX Design Techniques for iPhone and iPad

Introduction

It's a tough market out there, and as I'm sure you know, it can be very difficult for your application to get noticed in the App Store. There are literally hundreds of thousands of both interesting and not so interesting applications available for download now. Just having a highly functional and stable application from a development perspective isn't enough to get your app the recognition it needs to go mainstream. Users expect to be ‘Wowed’ with their iOS apps, this is probably something that you have experienced yourself. As you probably know, it's the ‘Wow Factor’ of that initial app experience that sets the hook and gets users engaged with the features and functions that you or your development team have been working so hard ...