September 2011
Beginner to intermediate
336 pages
7h 59m
English
book
iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition
by Jeffrey Hughes
Content preview from iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
5. Building Your App’s Total Message
Some people think marketing your iPhone/iPad app consists of doing a little advertising and a press release. Actually, marketing your app, especially if you want to see steady and consistent sales from the App Store, requires that you do a number of things very well and over a period of time. I call this group of marketing activities creating your app’s “total message,” and it includes every aspect of your marketing effort, from how you name your app and the icons and graphics you display, to your product website and App Store wording. Table 5.1 lists the components of the “Total” app message. Check each category and give yourself a grade that reflects your progress in each area.
Table 5.1. How Well Are You ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.