September 2011
Beginner to intermediate
336 pages
7h 59m
English
book
iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition
by Jeffrey Hughes
Content preview from iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
16. App Promotions and Cross-Selling
Promotions, plain and simple, provide a marketing strategy to help your customers make buying decisions. Cross-selling is a technique used to sell more products to your existing customers. We’re all somewhat familiar with promotions and cross-selling, even if only from buying products such as cars, furniture, clothing, and electronics. In fact, there aren’t too many areas where promotions and cross-selling aren’t used. Go out to dinner and you are cross-sold to buy an appetizer or soup or salad with your dinner. Even your neighborhood dentist uses these techniques to sell teeth-whitening and other add-on services.
Promotions and cross-selling are so popular because these techniques work! Most consumers like ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.