September 2011
Beginner to intermediate
336 pages
7h 59m
English
book
iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition
by Jeffrey Hughes
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23. iPhone/iPad Apps for Corporate Marketing
Developers of other products outside the iPhone/iPad world are looking at mobile platforms as a way to reach millions of tech savvy users with their product messages. There are several ways that companies are using mobile technology. One is advertising through mobile marketing. This is usually done through SMS text messages. A company can create a text message ad and utilize a mobile marketing platform that charges a fraction of a penny for each text message sent. A company can reach literally millions of potential customers relatively cheaply. It has proven to be an effective method to advertise many products.
Another way that companies are using mobile technology is creating apps for smartphones ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.