September 2011
Beginner to intermediate
336 pages
7h 59m
English
book
iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition
by Jeffrey Hughes
Content preview from iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
12. Selling Value over Price
There is an ice cream sundae in New York City that sells for $1,000.00! It’s hard to believe, but the restaurant Serendipity sells its Grand Opulence Sundae for $1,000.00, and they actually sell one or two of them a month. Who would be crazy enough to spend that kind of money on a sundae? There couldn’t possibly be enough ice cream or toppings to make it that expensive. So, it would follow that people are drawn to this sundae for other reasons.
Obviously there are a few people who feel there is value in spending so much money on an ice cream sundae. But the value goes beyond just a bowl of ice cream. The person is also buying intangible benefits such as prestige, attention, adulation, appreciation, and so on. It’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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