IntroductionWhy Data Is so Crucial to the Success of an EnterpriseData Storage – Two Designations – Volatile and Nonvolatile MemoryPrimer on Data Structures and FormatsData Stores TopologyLocal File Systems and Network Data StorageOperational Data StoresData Marts and the EDWsBenefits and Drawbacks of the EDWBenefits of an EDWDrawbacks of an EDWCluster Computing and Big DataWhat Is Big Data?Big Data as a ConceptBig Data as a TechnologyWhy the Push to Big Data? Why Is Big Data Technology Attractive for Data Science?Pivotal Changes in Big Data TechnologyOptimized Big DataCloud Data – What It Is, What You Can Do, Benefits, and DrawbacksCloud Benefits and DrawbacksCloud Storage“Other Big Data Promises”, Data Lakes, Data Swamps, Reservoirs, Muddy Water, Analytic Sandboxes, and Whatever We Can Think to Call It TomorrowSummaryReferencesAdditional ResourcesData Lakes and ArchitectureSome Terms to Consider Exploring