February 2017
Intermediate to advanced
226 pages
5h 35m
English
Content preview from JMP 13 Consumer Research, Second Edition, 2nd Edition
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Index
Consumer Research
A
All Levels Comparison Report, MaxDiff 195
B
best-worst scaling 176
Burt table, Multiple Correspondence Analysis 82
By variable 106
C
Categorical Platform 29
Free Text 34
Launch Window 32
Report 36
Structured 34
Supercategories 46
Choice platform
Effect Marginals 141
Joint Factor Tests 141
Profile data 132
Save Utility Formula 143
Subject data 136
Willingness to Pay 143
classical test theory 209
Common Factor Analysis 108
common factor analysis 101
Comparisons, MaxDiff 195
Confidence Intervals, MaxDiff 195
Correlation of Estimates, MaxDiff 195
Correspondence Analysis Options ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.