February 2017
Intermediate to advanced
226 pages
5h 35m
English
Content preview from JMP 13 Consumer Research, Second Edition, 2nd Edition
Uplift Models
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Chapter 9
Uplift ModelsModel the Incremental Impact of Actions on Consumer Behavior
Many features in this platform are available only in JMP Pro and noted with this icon.Use uplift modeling to optimize marketing decisions, to define personalized medicine protocols, or, more generally, to identify characteristics of individuals who are likely to respond to an intervention. Also known as incremental modeling, true lift modeling, or net modeling, uplift modeling differs from traditional modeling techniques in that it finds the interactions between ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.