February 2017
Intermediate to advanced
226 pages
5h 35m
English
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Chapter 7
Choice Models
Fit Models for Choice Experiments
Use the Choice platform to analyze the results of choice experiments conducted in the course of market research, in order to discover which product or service attributes your potential customers prefer. You can use this information to design products or services that have the attributes that your customers most desire.
The Choice platform enables you to do the following:
• Use information about subject traits as well as product attributes.
• Analyze choice experiments where respondents were allowed to select “none of these”.
• Integrate data from one, two, or three sources.
• Use the integrated profiler to understand, visualize, and optimize the response (utility) surface.
• Obtain subject-level ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.