February 2017
Intermediate to advanced
226 pages
5h 35m
English
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Introduction to Consumer Research
Overview of Customer and Behavioral Research Methods
JMP provides a full suite of tools for analyzing consumer and behavioral research data. You collect information about how customers use products or services, how satisfied they are with your offerings, and what new features they might desire. The resulting insights let you create better products and services, happier customers, and more revenue for your organization. Tools for analyzing these consumer research activities are located in the Consumer Research menu. Use the following platforms to analyze your data:
• The Categorical platform enables you to tabulate, plot, and compare categorical responses in your data, including multiple response data. You can ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.