KaChing: How to Run an Online Business that Pays and Pays

Chapter 5. Earning from Affiliate Programs

In Chapter 4, I talked about selling your knowledge to others in the form of an information product, and I pointed out that a vital part of the marketing process is creating a network of affiliates to do the pushing for you.

Those affiliates aren't promoting your product just because they like you. They should like you—and they certainly won't help you if they don't like you—but that's not the reason they're selling your goods. They're promoting your product because you're paying them. You're giving them a share of the sales price, turning them into sales reps working entirely on commission. Clearly, should those affiliates find that they're not making money out of the deal, they're going to be doing something else. The fact that affiliates continue to promote your goods shows that they're winning.

If those affiliates can make money from selling products on a commission basis, so can you.

This isn't a case of either/or. You don't have to choose between making money as an affiliate and making money by creating products for affiliates. I create and market information products, selling them through affiliate networks. I'm also an affiliate, selling products created by other producers. In fact, my sites generate five-figure monthly incomes from affiliate sales alone. As always, when you're looking to make your Internet business KaChing, you want it to KaChing in all sorts of different ways.

Earning as an affiliate is different from the revenue ...