June 2010
Beginner
253 pages
5h 59m
English
Content preview from KaChing: How to Run an Online Business that Pays and PaysBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 6. Membership Sites — Turning Your Internet Business into a Passive Revenue Machine
One of the biggest challenges in marketing is the fact that it's never-ending. Making profits means making lots of sales, but at the end of every sale, you have to return to the marketplace and find another buyer.
There are things that you can do of course to bring your old buyers back. Newsletters, e-mail marketing, and a constant flow of good content will all keep attracting those buyers and ad clickers. But each time you send out one of those e-mails or put up a new post, you still have to persuade users to buy a product or click on an ad. Internet marketing is a constant process of attracting, selling, and converting.
Wouldn't it be great if every time you converted a lead into a customer, those customers agreed to pay again and again, without fail, every single month?
Instead of wondering how much you're going to earn each month, you'd know that your subscribers will give you a set amount of money. Your business would have a firm financial foundation, allowing you to focus your efforts on creating new products that can bring in large, immediate bursts of cash to supplement that steady flow. Create a system in which the products your subscribers buy are created and distributed by staff or freelancers, and you'll even have a high-paying passive revenue stream.
That's what this chapter teaches you to do. It explains what membership sites are, what they should offer, how to price your subscriptions, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.