February 2024
Intermediate to advanced
250 pages
6h 59m
English
Content preview from Key Business Solutions, 2nd Edition
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9
Critical business tools and frameworks
The following tools and frameworks have been included in this book for two reasons. First, because they are powerful tools that are commonly used to help solve business problems. And second, whilst they don’t fit exactly into the OBTAIN process, they can be used to complement the different stages of the process, or as individual standalone techniques.
Table 9.1 shows where the critical business tools and frameworks can be used in the OBTAIN process.
4Ps of marketing
What is it?
The 4Ps of marketing (also known as the ‘marketing mix’) helps you understand how to position your market offer.
When should you use it?
The 4Ps is most commonly used when planning the strategy for bringing a product or service ...
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