7 Design as Destiny
Design is not about making things look pretty.
Many software engineers I’ve worked with have never considered this fact before it was pointed out to them. It’s an easy mistake to make. The most noticeable output of design thinking is packaging—how we speak about things, how something looks, what features go where, and how features behave. When we consider the end results, designers seem most effective when relegated to polishing up a product in the final stages. We do ourselves and our teams a disservice when we dismiss the toolkit of a designer in this way. Design is critical to making good technical decisions. The US Army/Marine CorpsCounterinsurgency Field Manual1 put it best when it advised soldiers:
“Planning is ...
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