SINGLE COLUMN
11. Give the Subject Matter a Face
When choosing an appropriate typeface for a page or spread of a single-column grid, consider the subject matter. Some faces are classic and neutral and work with most material, while other faces give a point of view and nearly mimic the topic. A typeface can help set an attitude or it can recede discreetly. The type area of the page, type size, and leading (interlinear space) affect the overall fit of the text. No matter how the material fills the given or desired space, proportions are important.
ProjectFor the Love of Animals
ClientHenry Holt and Company
DesignFritz Metsch
A simple and elegant ...
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