WHEN TYPE FORMS THE GRID
56. Get Noisy
Sometimes the message doesn’t need to be absolutely clear. Various sizes, orientations, rotations, widths, and weights of type can make a message shout. In such cases, the viewer doesn’t need to read carefully as much as feel engaged.
ProjectIdentity and packaging
ClientSmokehead
DesignNavy Blue
Design DirectorMarc Jenks
DesignerRoss Shaw
A rollicking package evokes wood type, which is perfect for a masculine, smoky libation.
OPPOSITE PAGE, BOTH PHOTOS: Whether for a poster or a package, this typography creates ...
Get Layout Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
