February 2009
Beginner
208 pages
5h 27m
English

Sometimes the message doesn’t need to be absolutely clear. Various sizes, orientations, rotations, widths, and weights of type can make a message shout. In such cases, the viewer doesn’t need to read carefully as much as feel engaged.
ProjectIdentity and packaging
ClientSmokehead
DesignNavy Blue
Design DirectorMarc Jenks
DesignerRoss Shaw
A rollicking package evokes wood type, which is perfect for a masculine, smoky libation.

OPPOSITE PAGE, BOTH PHOTOS: Whether for a poster or a package, this typography creates ...
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