CHAPTER THREE
PURPOSE MASTERY
Leading On-Purpose
Purpose powers performance. It elevates leaders and teams to move from short-term success to long-term significance. It engages and energizes workforces, customers, vendors, distributors, communities and stakeholders around a common mission, something bigger than products and larger than profit. It is the foundational meaning that unleashes latent energy and motivation as it generates enduring value. Purpose seeks to answer the essential question: Why is it so important that we exist?
TO LEVER OR TO UNILEVER?
As leaders we have a responsibility to address this significant question: “Why is it so important that we exist?” With this question, we courageously face who we are and how we are in the ...
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