January 1998
Intermediate to advanced
8 pages
35m
English
Stakeholders are diverse, and priorities do not always agree.
Lack of clear, actionable strategy from senior management.
Alignment, and breaking internal cultural barriers.
Buy-in of employees.
Focus.
Strengthen the understanding and ownership of strategy and vision in the company.
Often our marketing organization develops a sales plan without getting input from sales. Therefore our biggest challenge in planning is cross-functional communication.
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