Index

Airbnb, 30–31

Amazon, 59–61, 63, 65

Anadarko, 43–44, 84

Apple, 37, 39, 66

Babson, Stephen, xv, 44, 46, 76, 90, 134

Barrier barometer, 8

Bell, Charlie, 121–122

Bezos, Jeff, 59–60

Blockbuster, 29

Business lifecycle, 6

Cantalupo, James, 121–122

Chesky, Brian, 30

Collie, Wendy, xv–xvi, 4, 18, 46, 109

Core values, 119

Cult following, 59–70

Customer Value Finder, 62–63

Decision making, 2, 55–56, 133

Developing skills, 46–49

Endeavour Capital, 44–46

Energy tracking sheet, 126

Ernst & Young, 21

Facebook, 15, 17, 25

Ferriso, Brian, xvi–xvii, 37–38, 76

Fields, Mark, 11, 102, 105, 107–108

Focus, 1–2, 7–8, 10–11, 15–17, 19, 22, 25–27, 31, 33, 37, 40, 44, 48, 57, 59–60, 64, 67, 74–76, 82–83, 86, 90, 93

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