Lean Analytics

Appendix B. About the Authors

Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. In that time, he’s worked on web performance, big data, cloud computing, and startups. Alistair is the chair of O’Reilly’s Strata conference, TechWeb’s Cloud Connect, and Interop’s Enterprise Cloud Summit. In 2001, he co-founded web performance startup Coradiant, and since that time has also helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth Conference, the International Startup Festival, and several early-stage companies.

This is Alistair’s fourth book on analytics, technology, and entrepreneurship. Alistair lives in Montreal, Canada, and tries to mitigate chronic attention deficit disorder by writing about far too many things at Solve for Interesting (http://www.solveforinteresting.com). You can find him on Twitter as @acroll, or email him at [e-mail].

Ben Yoskovitz is an entrepreneur with more than 15 years of experience in web businesses. He started his first company in 1996 while completing university. In 2011, he joined GoInstant as VP Product. The company was acquired in September 2012 by Salesforce.com, and he continues in his role with GoInstant and Salesforce.com.

Ben has been blogging since 2006. His Instigator Blog (http://instigatorblog.com) is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and accelerator programs. He regularly speaks at ...