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Lean Analytics
book

Lean Analytics

by Alistair Croll, Benjamin Yoskovitz
March 2013
Beginner to intermediate
437 pages
11h 56m
English
O'Reilly Media, Inc.
Content preview from Lean Analytics

Index

A note on the digital index

A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.

A

A/B testing
about, Cohort Analysis
WineExpress.com case study, WineExpress Increases Revenue by 41% Per Visitor
AARRR acronym, Analytics Frameworks
abandonment metric, A Practical Example, Abandonment
Abrams, Jonathan, qidiq Changes How It Adds Users
Academia.edu site, Attacking the Leading Indicator
Acceleprise accelerator, Selling into Enterprise Markets
account cancellation metric, Leading Versus Lagging Metrics
acquisition channel (business model), About Those People
acquisition element (AARRR), Dave McClure’s Pirate Metrics
acquisition mode (e-commerce model), What Mode of E-commerce Are You?, What Makes a Good Leading Indicator?
actionable/real metrics
about, What Makes a Good Metric?
vanity versus, What Makes a Good Metric?
actions (Three-Threes Model), The Three-Threes Model
activation element (AARRR), Dave McClure’s Pirate Metrics
ad inventory metric, Model Four: Media Site
ad rate metric, Model Four: Media Site, Ad Rates
ad-blocking software, Wrinkles: Hidden Affiliates, Background Noise, Ad Blockers, and Paywalls
advertising
answers-at-scale campaign and, Creating an Answers-at-Scale Campaign
in media site model, Model Four: Media Site, JFL Gags Cracks ...
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Lean Analytics

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Alistair Croll, Benjamin Yoskovitz
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Publisher Resources

ISBN: 9781449335687Errata Page