Lean Analytics

Praise for Lean Analytics

“Your competition will use this book to outgrow you.”

—Mike Volpe—CMO, Hubspot

“Everyone has data, the key is figuring out what pieces will improve your learning and decision making. Everyone knows they need metrics, but finding ones that are specific, measurable, actionable, relevant, and timely is a huge challenge. In Lean Analytics, Ben and Alistair have done a masterful job showing us how to use data and metrics to peer through the haze of uncertainty that surrounds creating new businesses and products. This book is a huge gift to our industry.”

—Zach Nies—Chief Technologist, Rally Software

“Lean Analytics is the missing piece of Lean Startup, with practical and detailed research, advice and guidance that can help you succeed faster in a startup or large organization.”

—Dan Martell—CEO and Founder, Clarity

“Entrepreneurs need their own reality distortion field to tilt at improbable windmills. But that delusion can be their undoing if they start lying to themselves. This book is the antidote. Alistair and Ben have written a much-needed dose of reality, and entrepreneurs who ignore this data-driven approach do so at their peril.”

—Brad Feld—Managing Director, Foundry Group; Co-founder, TechStars; and Creator, the Startup Revolution series of books

“Lean Analytics will take you from Minimum Viable Product to Maximally Valuable Product. It’s as useful for product managers at today’s multi-billion dollar companies as it is for entrepreneurs who aspire to build those ...