book

Lean UX, 2nd Edition

by Jeff Gothelf, Josh Seiden

October 2016

Beginner

203 pages

5h 12m

English

O'Reilly Media, Inc.

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Note: From JeffNote: From JoshFrom Jeff and Josh
What Is Lean UX?Who Is Lean UX for?What’s in It for You?
About Part I
Design Is Always Evolving
The Foundations of Lean UXSo, What Is the Definition of Lean UX?PrinciplesPrinciples to Guide Team OrganizationPrinciples to Guide CulturePrinciples to Guide ProcessWrapping Up
About Part IIThe Lean UX Process
Using the Right WordsAssumptionsAssumptions: The Big FourMethod: Declaring AssumptionsWhoPreparationProblem StatementRunning the Exercise: Business Assumptions ExerciseHypothesesHypotheses: Tactical and TestableGetting from Problem Statement to HypothesisCompleting Your Hypothesis StatementsProto-PersonasPersona FormatThe Persona Creation ProcessPrioritizing HypothesesMoving on to DesignWrapping Up
Collaborative DesignCollaborative Design: The Informal ApproachCollaborative Design: A More Structured ApproachRunning a Design StudioDesign SystemsDesign Systems: What’s in a Name?The Value of Design SystemsCase Study: GE Design SystemCreating a Design SystemCollaborating with Geographically Distributed TeamsCollaborative Design Sessions with Distributed TeamsMaking Collaboration WorkWrapping Up
What Is an MVP Anyway?Example: Should We Launch a Newsletter?Creating an MVPCreating an MVP to Understand ValueCreating an MVP to Understand ImplementationSome Final Guidelines for Creating MVPsExamples of MVPsExample: Wizard of Oz MVP for Taproot PlusPrototypingPaper PrototypesLow-Fidelity On-Screen MockupsMiddle- and High-Fidelity On-Screen PrototypesCoded and Live-Data PrototypesWhat Should Go into My Prototype?Demos and PreviewsExample: Using a Prototype MVPWrapping Up

Continuous and Collaborative ResearchCollaborative DiscoveryCollaborative Discovery in the FieldA Collaborative Discovery ExampleContinuous LearningContinuous Learning in the Lab: Three Users Every ThursdaySimplify Your Test EnvironmentWho Should Watch?Case Study: Three Users Every Thursday at MeetupMaking Sense of the Research: A Team ActivityConfusion, Contradiction, and (Lack of) ClarityIdentifying Patterns Over TimeTest What You’ve GotMonitoring Techniques for Continuous and Collaborative DiscoveryCustomer ServiceOn-Site Feedback SurveysWrapping Up
Some DefinitionsStaggered Sprints and Their Modern OffshootsEvolving the Design SprintDual-Track AgileExploiting the Rhythms of Scrum to Build a Lean UX PracticeThemesKick Off the Theme with a Design SprintIteration Planning MeetingExperiment StoriesUser Validation ScheduleParticipationDesign Is a Team SportCase Study: Knowsy (by Lane Goldstone)The Innovation Games CompanyA Shared Vision Empowers Independent WorkBreaking the Design BottleneckThe OutcomeBeyond the Scrum TeamLean UX and Agile in the EnterpriseWrapping Up
The ShiftsChanging CultureShifting Team OrganizationShifting ProcessWrapping Up
Regulations and Financial Services: Lean UX at PayPalFixing CheckoutThe TeamGetting Started and Overcoming ObstaclesThe ResultsOnline to Offline: Lean UX at CarMaxSeeking an OutcomeLean UX + Customer Experience + Service DesignProto PersonasTesting a HypothesisThe Next IterationTesting Another HypothesisIntegrating In-Store Sales StaffRegular Cadence with the TeamSetting Client Expectations at a Digital Product Studio: Lean UX at ustwoThe Service Definition WorkshopFollowing the Workshop, MVPs and CollaborationLean UX in an Agency: Changing the Way We Sell WorkAlignment, Coordination, and FlexibilityWorking with Third-Party EngineersA Last Word