Lean UX, 2nd Edition

Authors’ Note

There are many folks who have continued to be patient, supportive, and inspirational as we set out to write the second edition of this book. We wanted to take a moment to thank them.

The core of our learning and support came from our colleagues at Neo and our experiences launching, building, growing, and sunsetting a truly pioneering consulting company. These folks include Giff Constable, Ben Burton, Jono Mallanyk, Anil Podduturi, Jonathan Irwin, Tim Lombardo, Corey Innis, David Bland, Nicole Rufuku, Ian McFarland, Rabble, Paul Wilson, Mike Doel, Gina Winkler, Ken Barker, Julia Mantel, Balin Brandt, and many more. We tried to use our own ideas to build a business that tested, expanded, invalidated, and fortified many of the tactics, techniques, and points of view we’ve shared with you in this book. We’re grateful to our colleagues and clients and humbled by all we’ve learned from them.

As always, we would like to thank the many folks who have contributed material to the book. As was true the first time we wrote this book, we had more case studies and contributions than we could use, so some of the wonderful material our colleagues shared didn’t fit into the manuscript. This reflects more on our writing process than the quality of the contribution. With that said, thanks to Lane Goldstone, Emily Holmes, Mikael Lindh, Helene Brinkgaard, Henriette Hosbond, James Kelway, Ann Yauger, Archie Miller, Beth Sutherland, Tony Collins, Derya Eilertsen, Bill Scott, Cody Evol, ...