Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.


ABC (U.S. network), 87

ABC Beauty Supply, 31

Absolut, 137, 142

Addition through subtraction, 100

Adler, Jonathan, 96

Advanced placement (AP) computer science test, 23, 25

Aha moments, 10

AIDS, 91, 93–99, 100–101, 122

Airbnb, 44–45, 131

Alakai Swamp, 103, 106

Alba, Jessica, 49, 51–52, 55, 78

Altruism, consumer–driven, 98, 132, 220

Amazon, 130–131, 221

Amazon Prime, 131

Amazon Web Services, 131


continual evolution ...

Get Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.