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LinkedIn For Dummies, 5th Edition

Book Description

Make LinkedIn your number one professional branding tool

LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. 

This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. 

  • Create an appealing, detailed profile
  • Establish your credibility and personal brand
  • Connect with employers and find jobs
  • Request and write recommendations 

Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.

Table of Contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. Icons Used in This Book
    4. Beyond the Book
    5. Where to Go from Here
  3. Part 1: Understanding LinkedIn Basics
    1. Chapter 1: Looking into LinkedIn
      1. Understanding Your New Contact Management and Networking Toolkit
      2. Discovering What You Can Do with LinkedIn
      3. Understanding LinkedIn Costs and Benefits
      4. Navigating LinkedIn
    2. Chapter 2: Signing Up and Creating Your Account
      1. Joining LinkedIn
      2. Starting to Build Your Network
    3. Chapter 3: Completing Your Profile
      1. Adding a Summary and Basic Information
      2. Completing Contact and Personal Info
      3. Adding a Position
      4. Reporting Your Education
      5. Setting Your Profile URL and Public View
  4. Part 2: Finding Others and Getting Connected
    1. Chapter 4: Discovering and Building Your Network
      1. Searching Your First-Degree Connections
      2. Searching the LinkedIn Network
    2. Chapter 5: Growing Your Network
      1. Building a Meaningful Network
      2. Importing Contacts into LinkedIn
      3. Sending Connection Requests
      4. Accepting (or Gracefully Declining) Invitations
    3. Chapter 6: Managing Messages and InMail
      1. Using InMail versus Using LinkedIn Messages
      2. Sending InMail
      3. Managing Invitations
      4. Setting Up an Introduction
      5. Managing Introduction Requests
    4. Chapter 7: Interacting with and Endorsing Your Network
      1. Interacting with Your Network
      2. Giving and Receiving Endorsements on LinkedIn
  5. Part 3: Growing and Managing Your Network
    1. Chapter 8: Understanding Your News Feed
      1. Understanding the News Feed
      2. Configuring Your News Feed
      3. Setting Up Digest Notifications
      4. Writing an Article on LinkedIn
      5. Managing Post Interactions
    2. Chapter 9: Exploring the Power of Recommendations
      1. Understanding Recommendations
      2. Writing Recommendations
      3. Requesting Recommendations
      4. Gracefully Declining a Recommendation (or a Request for One)
      5. Managing Recommendations
    3. Chapter 10: Accessing LinkedIn with a Mobile Device
      1. Surveying the Different LinkedIn Apps
      2. Installing a LinkedIn Mobile App
      3. Breaking Down the Sections of the LinkedIn Mobile App
      4. Connecting Your App Usage with Website Usage
    4. Chapter 11: Configuring Settings Like a Pro
      1. Using the Settings & Privacy Page as a Command Console
      2. Starting with Basic Account Changes
      3. Controlling Privacy Settings
      4. Finalizing Your LinkedIn Communications Settings
    5. Chapter 12: Using LinkedIn with Your Internet Activities
      1. Exporting LinkedIn Contacts to Your Email Application
      2. Exporting Your Profile and Badge
  6. Part 4: Finding Employees, Jobs, and Companies
    1. Chapter 13: Finding Employees
      1. Managing Your Job Listings
      2. Screening Candidates with LinkedIn
      3. Using Strategies to Find Active or Passive Job Seekers
    2. Chapter 14: Finding a Job
      1. Searching for an Open Position
      2. Tuning Up Your Profile and Network to Make a Good Impression
      3. Preparing Your Profile and Account Settings for Job Searches
      4. Involving LinkedIn in Job Search Strategies
    3. Chapter 15: Following Companies
      1. Searching for Companies
      2. Putting Your Company on LinkedIn
  7. Part 5: Using LinkedIn for Everyday Business
    1. Chapter 16: Getting Connected with Groups
      1. Reaping the Benefits of Groups
      2. Understanding the Two Types of Groups
      3. Joining a Group
      4. Creating a Group
      5. Setting Up the Group and Inviting Members
    2. Chapter 17: Implementing Sales and Marketing Techniques
      1. Marketing Yourself through LinkedIn
      2. Marketing Your Business through LinkedIn
      3. Mining for Clients
      4. Closing the Deal
    3. Chapter 18: Using LinkedIn Ads
      1. Understanding LinkedIn Ads
      2. Finding Out about Filtering Options
      3. Creating an Ad Campaign
      4. Managing Your Ad Campaign
    4. Chapter 19: Discovering Creative Uses of LinkedIn
      1. Mashing LinkedIn with Other Services
      2. Building Your Focus Group
      3. Using Location-Based LinkedIn Ideas
  8. Part 6: The Part of Tens
    1. Chapter 20: Ten LinkedIn Do’s and Don’ts
      1. Do Keep Your Profile Complete and Current
      2. Don’t Use Canned Invitations
      3. Don’t Expect Everyone to Network as You Do
      4. Do Your Homework
      5. Do Give LinkedIn Messages Equal Importance
      6. Don’t Spam
      7. Do Make New Connections
      8. Do Cross-Promote
      9. Do Add Value to the Process
      10. Don’t Confuse Quantity with Quality
    2. Chapter 21: Ten LinkedIn Resources
      1. The Official LinkedIn Blog
      2. LinkedIn Instagram
      3. LinkedIn Marketing Solutions
      4. LinkedIn YouTube Channel
      5. Linked Intelligence
      6. LinkedIn Speaker Series Podcast
      7. LinkedIn Plugins
      8. Social Media Examiner
      9. Evernote
      10. Buffer
  9. About the Author
  10. Advertisement Page
  11. Connect with Dummies
  12. Index
  13. End User License Agreement