© The Author(s), under exclusive license to APress Media, LLC , part of Springer Nature 2020
S. V. HijfteMake Your Organization a Center of Innovationhttps://doi.org/10.1007/978-1-4842-6507-9_2

2. Company Strategy

Stijn Van Hijfte1 
(1)
Gent, Belgium
 
Before we enter into specific innovation frameworks or take a closer look at change methodologies, we should consider first of all the overall strategy of the company. The strategy that you apply to your use case in turn also determines how all the stakeholders within the organization approach change as well. Even though people will not spend their days reading through all the details of what the company strategy might be, some of the major ideas that make up the business (and digital) strategy of the ...

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