CHAPTER TWENTY ONE
Innovations in Products and Services—Cases of Three Banks1
CHAPTER STRUCTURE
KEY TAKEAWAYS FROM THE CHAPTER
Understand the recent changes in the banking sector with reference to a UK-based multinational bank (Barclays Bank), joint venture bank (ING Vysya Bank) and India's no.1 public sector bank (the State Bank of India)
Learn the process of product differentiation in the banks
Gain knowledge about the features of similar products
CASE STUDY I
BARCLAYS BANK2
(By, Radhika Basu and Prof. Justin Paul)
Barclays is an international financial services group engaged primarily in banking, investment banking and asset management. ...
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