Managing Innovation, Design and Creativity

Book description

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Table of contents

  1. Copyright
  2. Introduction
  3. Acknowledgements
  4. 1. What are innovation, creativity and design?
    1. 1.1. INNOVATION
    2. 1.2. CREATIVITY
    3. 1.3. DESIGN
    4. 1.4. READING SUGGESTIONS
    5. 1.5. SOME USEFUL WEBSITES
  5. 2. Innovation = creativity + commercialisation
    1. 2.1. CASE STUDY 1: BBC'S WALKING WITH DINOSAURS
    2. 2.2. APPENDIX 2.1: MEET THE DINOSAURS
    3. 2.3. APPENDIX 2.2: STAGES OF THE ANIMATION PROCESS
    4. 2.4. APPENDIX 2.3: EXCERPT FROM BRAND GUIDE
    5. 2.5. APPENDIX 2.4: AWARDS AS OF 30 OCTOBER 2001
  6. 3. Structured processes for developing new products
    1. 3.1. THE EVOLUTION OF THE NEW PRODUCT DEVELOPMENT PROCESS
    2. 3.2. THE STAGE-GATE PROCESS
    3. 3.3. THE DEVELOPMENT FUNNEL AND PRODUCT PORTFOLIO MANAGEMENT
    4. 3.4. THE ROLE OF THE PROJECT LEADER
    5. 3.5. READING SUGGESTIONS
    6. 3.6. SOME USEFUL WEBSITES
  7. 4. A note on globalisation
    1. 4.1. MYTH OR REALITY?
    2. 4.2. DEFINITIONS
      1. 4.2.1. Global or international?
    3. 4.3. ENABLERS AND DRIVERS OF GLOBALISATION
    4. 4.4. ADVANTAGES OF GLOBAL INNOVATION
    5. 4.5. THE FLIPSIDE OF THE COIN
    6. 4.6. OBSTACLES TO GLOBAL INNOVATION
    7. 4.7. HOW TO STRUCTURE FOR R&D IN A GLOBAL CONTEXT
    8. 4.8. WHAT DOES GLOBAL MEAN IN THE CONTEXT OF NEW PRODUCT DEVELOPMENT?
    9. 4.9. WHAT TO CONSIDER WHEN GOING GLOBAL
    10. 4.10. SUMMARY
    11. 4.11. READING SUGGESTIONS
    12. 4.12. SOME USEFUL WEBSITES
  8. 5. Innovation and branding for the web
    1. 5.1. CASE STUDY 2: IHAVEMOVED.COM(A)
    2. 5.2. APPENDIX 5.1: BACKGROUND TO THE FOUR FOUNDERS
    3. 5.3. APPENDIX 5.2: FINANCIAL PERFORMANCE FORECAST YEARS 1-3
  9. 6. Strategy – emergent or planned, and other issues
    1. 6.1. STRATEGY – EMERGENT OR PLANNED?
    2. 6.2. STRATEGY AND INNOVATION
    3. 6.3. USEFUL CONCEPTS AND FRAMEWORKS FOR STRATEGY DEVELOPMENT
    4. 6.4. DESIGN AND STRATEGY
    5. 6.5. READING SUGGESTIONS
    6. 6.6. SOME USEFUL WEBSITES
  10. 7. Branding and innovation
    1. 7.1. WHAT IS A BRAND?
    2. 7.2. BRANDS AND INNOVATION – A CLOSER LOOK
    3. 7.3. BRANDS AND THE WEB
    4. 7.4. READING SUGGESTIONS
    5. 7.5. SOME USEFUL WEBSITES
  11. 8. The value of market research
    1. 8.1. CASE STUDY 3: BLACK & DECKER'S QUATTRO (A)
    2. 8.2. APPENDIX 8.1: COMPANY HISTORY
    3. 8.3. APPENDIX 8.2: CAPITAL APPROPRIATION REQUEST
  12. 9. Approaches to market research
    1. 9.1. WHAT IS IT ABOUT MARKET RESEARCH?
    2. 9.2. TRADITIONAL APPROACHES TOWARDS MARKET RESEARCH
    3. 9.3. THE FUTURE
    4. 9.4. READING SUGGESTIONS
    5. 9.5. SOME USEFUL WEBSITES
  13. 10. A note on teams
    1. 10.1. TEAM COMPOSITION
    2. 10.2. READING SUGGESTIONS
    3. 10.3. SOME USEFUL WEBSITES
  14. 11. Collaboration – innovation in manufacturing
    1. 11.1. CASE STUDY 4: THE LOTUS ELISE
  15. 12. The role of prototypes
    1. 12.1. WHY USE PROTOTYPES?
    2. 12.2. PROBLEMS WITH PROTOTYPES
    3. 12.3. WHAT PROTOTYPE?
    4. 12.4. READING SUGGESTIONS
    5. 12.5. SOME USEFUL WEBSITES
  16. 13. Collaborating for innovation
    1. 13.1. SOME BACKGROUND
    2. 13.2. REASONS FOR AND BENEFITS OF COLLABORATION
    3. 13.3. WHAT GETS IN THE WAY OF COLLABORATION?
    4. 13.4. HOW TO MAKE COLLABORATION WORK
    5. 13.5. OPEN INNOVATION AND USER-LED INNOVATION
    6. 13.6. READING SUGGESTIONS
  17. 14. Innovation and industry context
    1. 14.1. CASE STUDY 5: ROCHE-SAQUINAVIR(A)
    2. 14.2. APPENDIX 14.1: TEAM MEMBERS
    3. 14.3. APPENDIX 14.2: DRUG DISCOVERY VALUE CHAIN
    4. 14.4. APPENDIX 14.3: GLOSSARY
    5. 14.5. APPENDIX 14.4: INTRODUCTION OF HIV DRUGS
  18. 15. The effects of industry and cultural context
    1. 15.1. WHY THINK ABOUT CONTEXT?
    2. 15.2. UNDERSTANDING CONSTRAINTS
    3. 15.3. CONTEXTUAL FACTORS AT THE INDUSTRY LEVEL
    4. 15.4. CONTEXTUAL FACTORS AT THE NATIONAL LEVEL
  19. 16. Informal networks and the management of knowledge
    1. 16.1. INFORMAL NETWORKS
    2. 16.2. WHAT IS KNOWLEDGE?
    3. 16.3. THE IMPORTANCE OF KNOWLEDGE MANAGEMENT
    4. 16.4. THE MANAGEMENT OF KNOWLEDGE
    5. 16.5. READING SUGGESTIONS
    6. 16.6. SOME USEFUL WEBSITES
  20. 17. Innovation for the environment
    1. 17.1. CASE STUDY 6: PLASWOOD BY DUMFRIES RECYCLING
    2. 17.2. APPENDIX 17.1: ALTERNATIVES TO RECYCLING
    3. 17.3. APPENDIX 17.2: RECYCLING AT BPI
  21. 18. Green design – clean environment or clean conscious?
    1. 18.1. THE ARGUMENT FOR ENVIRONMENTALLY RESPONSIBLE DESIGN
    2. 18.2. WHAT ARE ENVIRONMENTALLY RESPONSIBLE PRODUCTS?
    3. 18.3. NATURAL CAPITALISM VERSUS 'GREEN DESIGN'
    4. 18.4. THE ROLE OF THE DESIGNER
    5. 18.5. READING SUGGESTIONS
    6. 18.6. SOME USEFUL WEBSITES
  22. 19. Note on intellectual property rights (IPR)
    1. 19.1. TYPES OF INTELLECTUAL PROPERTY RIGHTS
    2. 19.2. PATENTS
    3. 19.3. COPYRIGHT
    4. 19.4. DESIGN RIGHTS
    5. 19.5. TRADEMARKS
    6. 19.6. KNOW HOW
    7. 19.7. READING SUGGESTIONS
    8. 19.8. SOME USEFUL WEBSITES
  23. 20. Innovation in large organisations
    1. 20.1. CASE STUDY 7: GKN – LIGHT COMPOSITE DISC JOINT
    2. 20.2. APPENDIX 20.1: MANUFACTURING FLOW FOR THE COMPOSITE DISC JOINT
    3. 20.3. APPENDIX 20.2: SUMMARY OF TECHNICAL AND COMMERCIAL ADVANTAGES AND TECHNICAL LIMITATIONS
  24. 21. Organising for innovation
    1. 21.1. THE PROCESS ROUTE
    2. 21.2. THE PEOPLE ROUTE
    3. 21.3. A HOLISTIC APPROACH TO INNOVATION
    4. 21.4. INNOVATION ROLES
    5. 21.5. READING SUGGESTIONS
    6. 21.6. SOME USEFUL WEBSITES
  25. 22. Venturing – beyond company boundaries
    1. 22.1. AVENUES FOR REALISING INNOVATION
    2. 22.2. THE VENTURE CAPITAL INDUSTRY
    3. 22.3. FINDING VENTURE CAPITAL
    4. 22.4. SOURCES OF EXTERNAL FUNDING
    5. 22.5. READING SUGGESTIONS
    6. 22.6. SOME USEFUL WEBSITES
  26. 23. Innovation in financial services
    1. 23.1. CASE STUDY 8: SHARED APPRECIATION MORTGAGE – BANK OF SCOTLAND
    2. 23.2. APPENDIX 23.1: ADDITIONAL INFORMATION
  27. 24. Innovation in the service industry
    1. 24.1. PARTICULARITIES ABOUT THE SERVICE INDUSTRY
    2. 24.2. DESIGN AND SERVICE DEVELOPMENT
    3. 24.3. SERVICE DEVELOPMENT – WHAT DRIVES SUCCESS?
    4. 24.4. READING SUGGESTIONS
    5. 24.5. SOME USEFUL WEBSITES
  28. 25. Failure, risk and measurement in innovation
    1. 25.1. WHAT UNDERPINS SUCCESS AND CAUSES FAILURE?
    2. 25.2. THE COMPLEXITY FRAMEWORK
    3. 25.3. OVERCOMING CONSTRAINTS
    4. 25.4. THE FRAMEWORK
    5. 25.5. IS FAILURE REALLY FAILURE?
    6. 25.6. MINIMISING RISK OF FAILURE – RISK MANAGEMENT
    7. 25.7. MEASURING SUCCESS
    8. 25.8. READING SUGGESTIONS
  29. 26. Building for innovation
    1. 26.1. CASE STUDY 9: JOHN MCASLAN & PARTNERS
    2. 26.2. APPENDIX 26.1: MAIN PLAYERS INVOLVED IN THE DESIGN AND BUILD OF YAPI KREDI BANK
    3. 26.3. APPENDIX 26.2: DEVELOPMENT OF THE JOHN LEWIS PARTNERSHIP
  30. 27. Company culture and architecture
    1. 27.1. PUTTING YOUR WORK ENVIRONMENT TO WORK
    2. 27.2. SUPPORTING THE CREATION OF A CULTURE
    3. 27.3. CHARACTERISTICS OF WORK ENVIRONMENTS THAT SUPPORT CREATIVITY AND INNOVATION
    4. 27.4. CHANGES IN WORKING PRACTICES AND THE OFFICE ENVIRONMENT
    5. 27.5. CHANGE THE WORK ENVIRONMENT – BUT FOR THE RIGHT REASONS
    6. 27.6. READING SUGGESTIONS
    7. 27.7. SOME USEFUL WEBSITES
  31. 28. Outsourcing – designers in or out?
    1. 28.1. INS AND OUTS OF OUTSOURCING
    2. 28.2. DESIGNERS – IN OR OUT?
    3. 28.3. THE CASE STUDY OF THE MUZ SKORPION
    4. 28.4. CONCLUDING REMARKS
    5. 28.5. READING SUGGESTIONS
    6. 28.6. SOME USEFUL WEBSITES
  32. 29. Putting all pieces into place
    1. 29.1. CASE STUDY 10: THE TECHNOLOGY PARTNERSHIP
    2. 29.2. You are who you hire
    3. 29.3. APPENDIX 29.1: MAJOR DEVELOPMENTS IN THE TTP GROUP SINCE 1990
    4. 29.4. APPENDIX 29.2: TTP GROUP STRUCTURE
    5. 29.5. APPENDIX 29.3: FINANCIAL PERFORMANCE (FROM ANNUAL REPORT 2000)
    6. 29.6. APPENDIX 29.4: THE VENTURE FUND – ARTICLE FROM FINANCIAL NEWS
  33. 30. The innovative organisation
    1. 30.1. LEADERSHIP – THE MOST CRITICAL INGREDIENT
    2. 30.2. THE ROLE OF COMPANY CULTURE
    3. 30.3. READING SUGGESTIONS
  34. 31. Changes in the world and innovation
    1. 31.1. THE NEXT INNOVATION CHALLENGES
    2. 31.2. DISCONTINUOUS INNOVATION
    3. 31.3. THE BALANCING ACT
    4. 31.4. THE FUTURE OF BUSINESS – ALL CHANGE
    5. 31.5. READING SUGGESTIONS
    6. 31.6. SOME INTERESTING WEBSITES
  35. 32. Innovation beyond the comfort zone?
    1. 32.1. CASE STUDY 11: UNILEVER
  36. 33. Management without control?
    1. 33.1. CASE STUDY 12: SAM HEADHUNTING
    2. 33.2. APPENDIX 33.1: SAM HEADHUNTING – MISSION AND VALUES
    3. 33.3. APPENDIX 33.2: THE BUSINESS OF HEADHUNTING
  37. A. How to use the case studies
  38. B. Innovation – achievements, realisations and next challenges
    1. B.1. Achievements and realisations
    2. B.2. Next challenges
  39. C. Categories of design
    1. C.1. HISTORY OF 'DESIGN'
    2. C.2. TOWN PLANNING AND URBAN DESIGN
    3. C.3. ARCHITECTURE AND INTERIOR DESIGN
    4. C.4. EXHIBITION DESIGN
    5. C.5. PRODUCT DESIGN
    6. C.6. PACKAGING DESIGN
    7. C.7. CORPORATE IDENTITY
    8. C.8. BRANDS
    9. C.9. IT AND MULTIMEDIA DESIGN
    10. C.10. TEXTILE AND FASHION DESIGN
    11. C.11. FURNITURE DESIGN
    12. C.12. SUMMARY
    13. C.13. READING SUGGESTIONS
  40. References

Product information

  • Title: Managing Innovation, Design and Creativity
  • Author(s): Bettina von Stamm
  • Release date: May 2008
  • Publisher(s): Wiley
  • ISBN: 9780470510667