Managing Innovation, Design and Creativity

Appendix A. How to use the case studies

The cases can be used individually in traditional MBA courses (see Table A.1), to infuse innovation into traditional subjects; or as a set, forming the foundation for a course dedicated to innovation, as has been done at the London Business School. The latter might challenge current business school and university structures as it is not likely to fit neatly into any existing department. As creating an innovative organisation is heavily dependent on leadership, and is about creating an appropriate culture, organisational behaviour departments might be best suited to accommodate such a course. While it is strongly recommended that the overall coordination of the course remains with one or maximum two people to assure consistency and continuity, the course would benefit tremendously if additional expertise from other faculty areas, as well as from 'the real world' could be integrated.

Table A.2 shows in which traditional faculty areas the case studies might be used.

Table A.1. By discipline

	BBC	ihavemoved	Black & Decker	Lotus Elise	Dumfries	Roche	GKN	Bank of Scotland	John McAslan & Partners	TTP Group	Unilever	SAM
Strategic management		X		X	X	X	X	X	X	X	X	X
Operations management/Manufacturing			X	X	X	X	X
Marketing incl. branding & market research	X	X	X	X	X			X			X
Organisational behaviour	X		X	X		X	X			X		X
Finance/Entrepreneurship		X		X	X		X	X		X
Economics					X	X

The following cases have a Part B: ihavemoved, Black & Decker, Roche; they are available on the instructor's website (http://www.wiley.co.uk/vonstamm ...