May 2008
Intermediate to advanced
592 pages
18h 52m
English
Content preview from Managing Innovation, Design and CreativityCASE STUDY 2:
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5. Innovation and branding for the web
CASE STUDY 2: IHAVEMOVED.COM[21](A)
What next?
In July 2000 the four founders of ihavemoved.com sat at their boardroom table in the grip of a mild panic. Having launched their website in November 1999, secured £2.5 million finance in March 2000 – signed just before the NASDAQ crash – they were faced with significantly dropping registration rates. The advertising campaign they had run in May and June 2000 to raise awareness had had a positive impact on overall brand awareness and had attracted lots of visitors to their website but actual sign-ups to their services were dropping significantly. What were they to do next in order to secure the future of the company in which they had invested all their personal wealth?
The starting point
The ignition point for ihavemoved.com (IHM) occurred during an MBA course at London Business School (LBS) in 1997. For their second-year project, David Anstee and Niko Komninos teamed up to develop a business plan. Internet ideas were still hip and cool back then so the original idea was to devise a website on which people could view properties for free and the company would make money from selling mortgages. Their idea got nominated to represent LBS at the European Business Plan competition at INSEAD, France in June 1999. As soon as they arrived they found out that people from Imperial College had a very similar ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.