May 2015
Beginner to intermediate
128 pages
4h 46m
English
Content preview from Marketing Analytics Roadmap: Methods, Metrics, and ToolsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 10
The Marketing Analytics Frontier
Big Data, Predictive Analytics, and Advanced Attribution
Marketing analytics is not a static discipline that, once implemented, never changes. The reasons for doing marketing analytics don’t change much, nor do the core principles that drive analytics work. However, the approaches, techniques, and technologies involved in the practice of analytics are constantly changing. There is a marketing analytics frontier, and those who venture there are discovering game-changing insights that yield significant competitive advantages. This chapter explores some of the trails that the marketing analytics pioneers are currently blazing.
Change in the marketing analytics discipline is actually occurring at a dizzying ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.