June 2014
Beginner to intermediate
224 pages
5h 24m
English
book
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
by Cesar Brea
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3. Operational Flexibility—Don’t Analyze What You Can’t Act On
Analytic insights have no value if they can’t be put to work. Melanie Murphy, Director of Analytics for the home goods retailer Bed Bath & Beyond, says, “If you can’t act on the model, you probably shouldn’t build it.” This chapter describes and explores dimensions of marketing and sales processes and infrastructure so managers and executives on both sides of the analysis/operations divide can properly time their investments in their respective capabilities to make sure they aren’t idle while they wait on each other.
Marketing operations limitations come in several different shapes. You may discover certain differences in customer demographics or behavior that predict purchase or ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.