June 2014
Beginner to intermediate
224 pages
5h 24m
English
book
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
by Cesar Brea
Content preview from Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
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14. Conversations with Practitioners
Paul Magill
Chief Marketing Officer
Abbott
Paul Magill, a former Monitor Group colleague, is now the Chief Marketing Officer at Abbott. Having advised Abbott as a McKinsey consultant on issues related to the Abbvie spinoff, Paul was recruited to Abbott by CEO Miles White in late 2012. Urbane and good-humored as always, Paul was kind enough to be the first person I interviewed for this book.
After the separation of the proprietary pharmaceuticals business, the remaining Abbott business is a blend of general medicines, diagnostic devices, and nutritional products (such as Similac for infants and Ensure for adults). With decisions in these categories made as much by the patient as by recommendations from doctors, ...
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