June 2014
Beginner to intermediate
224 pages
5h 24m
English
book
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
by Cesar Brea
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Index
A
Abbott, 68
accelerating progress, 20
access to data, 29
analytic maturity model, 35-37
data warehouses, 37
external source management, 46-48
meso-analytic era, 31
accountability, 125
effectiveness, 127
usage of resources, 134
acquisitions, eCPA (effective Cost Per Acquisition), 97
Acxiom, 158
adding variables, 20
ad hoc approaches to
defining data requirements, 44-46
exploration by analysts, 133
Adobe Test & Target, 171
Adometry, 84
Aetna Insurance, 28, 61. See also Lang, Belinda
algorithms, recommendation, 221
alignment
optimization, 84
strategic, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.