Book description
Table of contents
- Advance Praise for Marketing as Strategy
- Title Page
- Dedication
- Copyright Page
- Table of Contents
- FOREWORD
- PREFACE
- Acknowledgments
- ONE - From Marketing as a Function to Marketing as a Transformational Engine
- TWO - From Market Segments to Strategic Segments
- THREE - From Selling Products to Providing Solutions
- FOUR - From Declining to Growing Distribution Channels
- FIVE - From Branded Bulldozers to Global Distribution Partners
- SIX - From Brand Acquisitions to Brand Rationalization
- SEVEN - From Market-Driven to Market-Driving
- EIGHT - From Strategic Business Unit Marketing to Corporate Marketing
- NOTES
- INDEX
- ABOUT THE AUTHOR
Product information
- Title: Marketing As Strategy
- Author(s):
- Release date: May 2004
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422163399
You might also like
book
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy …
book
The Marketing Plan, 4th Edition
Even if you’ve created marketing plans before—it doesn’t matter. The rules have changed. With the advent …
book
Marketing Strategy from the Masters (Collection)
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in …
book
Marketing Management For Non-Marketing Managers
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for …