May 2004
Intermediate to advanced
288 pages
6h 40m
English
Content preview from Marketing As Strategy
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FOUR
From Declining to Growing Distribution Channels
Let us keep the cannibals in the family.
AS A NEW CHANNEL, the Internet complicated distribution not only by facilitating the delivery of digital goods and services like news and music but also by enabling dynamically priced transactions for just about any physical good or service—among perfect strangers. Electronic marketplaces have proliferated for business-to-business (B2B) sales (for example, FreeMarkets), business-to-consumer (B2C) retail, resale, and referrals (for example, Amazon), and consumer-to-consumer (C2C) resale and services (for example, eBay).
The Internet is but one of several technologies affecting distribution, and new channels inevitably startle managers at large, established ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.