ABOUT THE AUTHOR

Nirmalya Kumar is Professor of Marketing, Director of the Centre for Marketing, and Codirector of the Aditya V. Birla India Centre at London Business School. He has also taught at Harvard Business School, IMD in Switzerland, and Northwestern University’s Kellogg Graduate School of Management.

As a coach, consultant, seminar leader, and speaker on marketing, Kumar has worked with almost fifty Fortune 500 companies in forty different countries. He is an award-winning teacher who has designed and delivered programs for companies as diverse as Akzo Nobel, Bertelsmann, Caterpillar, Dow Chemical, Elkem, and Sara Lee. He serves on the boards of directors of Bata India and Zensar Technologies (an RPG Group Fujitsu-Siemens joint venture). ...

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