Table of Contents
Advance Praise for Marketing as Strategy
Title Page
Dedication
Copyright Page
FOREWORD
PREFACE
Acknowledgments
ONE - From Marketing as a Function to Marketing as a Transformational Engine
TWO - From Market Segments to Strategic Segments
THREE - From Selling Products to Providing Solutions
FOUR - From Declining to Growing Distribution Channels
FIVE - From Branded Bulldozers to Global Distribution Partners
SIX - From Brand Acquisitions to Brand Rationalization
SEVEN - From Market-Driven to Market-Driving
EIGHT - From Strategic Business Unit Marketing to Corporate Marketing
NOTES
INDEX
ABOUT THE AUTHOR
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