May 2004
Intermediate to advanced
288 pages
6h 40m
English
Content preview from Marketing As Strategy
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Acknowledgments
This book is a product of more than fifteen years of researching, teaching, and consulting in the field of marketing. Over these years, I have learned that very few ideas are truly original, but rather are inspired by what we have learned, heard, or seen before. True learning occurs when we disassociate the source from the idea and make it our own.
It has been my good fortune to have many talented professors, colleagues, clients, and students. While this book carries my name, I wish to emphasize that it represents what I have learned as a student, colleague, teacher, and consultant.
Clearly, I stand on the shoulders of the many business school professors whose ideas have influenced me over the years. Professors James C. Anderson, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.