June 2017
Beginner
408 pages
10h 55m
English
Content preview from Marketing For Dummies, 5th Edition
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Part 5
Building a Brand That Sells Again and Again
IN THIS PART . . .
Understand how to define your brand’s value to consumers and build your brand identity and product line.
Recognize pricing opportunities and obstacles, and become a master at setting prices, dealing with changes, and promoting special offers.
Build your business with strong distribution strategies.
Find the best marketing channel structure for your product or service, discover how to maximize retail sales, and then work the right sales channels that attract and retain customers.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.