June 2017
Beginner
408 pages
10h 55m
English
Content preview from Marketing For Dummies, 5th Edition
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Chapter 18
Ten Ways to Measure Results (Beyond ROI)
IN THIS CHAPTER
Understanding what to measure to get the real results of your marketing campaigns
Measuring the true impact on your bottom line and discovering key insights for future endeavors
Marketing and measurement are a science and an art, and it takes a commitment to learning how to do both aspects right to grow sustainable results and profits. This chapter presents ten methods to help you measure the real impact of your marketing campaigns and programs and gain insights on how to best execute future campaigns for boosting results and efficiencies.
Chuck McLeester, a pioneer in marketing metrics and popular contributor to Target Marketing magazine, shares the following steps to measuring what matters most for long‐term success. You can find out more about Chuck’s insights and measurement approaches at www.measuredmarketingllc.com.
Establish Clear Objectives
Like any investment or initiative, you need to define what you want to accomplish and what you want to measure. Too often, marketers don’t end up with the correct data points at the end of a campaign to effectively measure the outcomes. And this is most often the result of not defining upfront what you want or need to measure.
What are the most important results to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.