October 2013
Beginner
416 pages
14h 7m
English
Content preview from Marketing Mistakes and Successes, 12th Edition
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| VICE PRESIDENT & EXECUTIVE PUBLISHER | George Hoffman |
| SENIOR EDITOR | Franny Kelly |
| PROJECT EDITOR | Brian Baker |
| EDITORIAL ASSISTANT | Jacqueline Hughes |
| ASSOCIATE DIRECTOR OF MARKETING | Amy Scholz |
| MARKETING MANAGER | Kelly Simmons |
| MARKETING ASSISTANT | Marissa Carroll |
| DESIGN DIRECTOR | Harry Nolan |
| PRODUCT DESIGNER | Allison Morris |
| SENIOR PRODUCTION MANAGER | Janis Soo |
| ASSOCIATE PRODUCTION MANAGER | Joel Balbin |
| PRODUCTION EDITOR | Eugenia Lee |
| COVER DESIGNER | Kenji Ngieng |
This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford.
The cover was printed by Courier/Westford.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.