October 2013
Beginner
416 pages
14h 7m
English
Content preview from Marketing Mistakes and Successes, 12th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CONTENTS
Chapter 2 Cola Wars: Coke vs. Pepsi
Chapter 3 PC Wars: Hewlett-Packard vs. Dell
Chapter 4 Airliner Wars: Boeing vs. Airbus
Chapter 5 McDonald's: Rebirth Through a Low Growth Strategy
Chapter 6 Harley-Davidson: Building An Enduring Mystique
Chapter 7 Chrysler: Merger Problems and Recovery
PART III MARKETING MANAGEMENT MISTAKES
Chapter 8 Newell's Acquisition of Rubbermaid: An Unbelievable Disappointment
Chapter 9 Kmart and Sears: A Hedge Fund Manager's Disaster
Chapter 10 Euro Disney: Bungling a Successful Concept
Chapter 11 Borders: Too Comfortable with Its Comfy Bookstores
Chapter 12 Maytag: A Sales Promotion Debacle in England and the Allure of Outsourcing
Chapter 13 Borden: Letting Brands Wither
Chapter 14 United Way: Damage Control for a Nonprofit's Image
PART IV ENTREPRENEURIAL ADVENTURES
Chapter 15 Google: Will an Entrepreneurial Giant Continue to Rule?
Chapter 16 Starbucks: Can a Model of Growth Reinvent Itself?
Chapter 17 Boston Beer: Is Greater Growth Possible?
Chapter 18 Merck: The Vioxx Catastrophe
Chapter 19 MetLife: Deceptive Sales Practices
Chapter 20 Toyota: Accelerating Problems
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.