January 2026
Intermediate to advanced
600 pages
21h 31m
English
book
Mastering Beats in Journalism (Specialized Reporting, Editing and Emerging Technologies in the Digital Era), Ist Edition
by Surbhi Dahiya, Shambhu Sahu
Content preview from Mastering Beats in Journalism (Specialized Reporting, Editing and Emerging Technologies in the Digital Era), Ist Edition
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CHAPTER 43
Writing for Supplements
Pooja Rana
CHAPTER INSIGHTS
Supplements in India emerged in the wake of paradigmatic changes in its economic structure in 1991. Liberalization came as a whiff of fresh air for both the media houses and the readers. It heralded the beginning of an era of revolutionized journalism in the world’s largest and most vibrant democracy. With the strengthening of the national economy, the standard of living of the people, particularly the middle class, registered a phenomenal jump. This caught the attention of the marketers who wished to reach out to every prospect. Also, the mushroom growth of satellite channels on the crest of the advertising boom threatened to erode the circulation of the newspapers. This challenge ...
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