As you prepare your Magento store for launch — or even if you're up and running — there's always more you can do to increase the sales productivity of your operation. It's important to continue working on your store.
In this chapter, we dove into customer groups, pricing rule promotions, newsletters, sitemaps, and Search Engine Optimization.
By mastering these features, you'll find new customers and new opportunities to sell more.
In the next chapter, we begin exploring the more technical aspects of Magento 2, by learning how to leverage its new architecture and features to customize functionality to meet your e-commerce objectives.